According to the Reputation Institute, a country's reputation has a huge influence on its international attractiveness for tourism and foreign investment. "A five-point increase in a country’s reputation translates into a 12 percent jump in that nation’s tourism receipts," Nicolas Georges Trad, Executive Partner of the Reputation Institute, told Forbes.
The survey also gauged the reputation of each nation's government, economy, and general environment through appraisals of 16 specific attributes. For its part, Sweden had the world's best reputation for its social and economic policies and international participation. Switzerland, which was ranked third overall, was ranked highest for its natural beauty, appealing lifestyle, safety, and business environment.
Oceania also did well overall, with Australia and New Zealand placing 4th and 7th, respectively.
On the other end of the scale, Iraq had the lowest reputation of any country considered in 2013, followed by Iran, Pakistan, and Nigeria.
The 50 countries in the survey include the world's largest economies and "countries of interest due to recent economic, political or natural events."
The United States had the 22nd-best reputation this year, one position higher than last year. It boasted the second-highest reputation for well-known brands and 6th-highest for culyure.Source
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